by Chip Burnham | Oct 17, 2018
Clearly identifying your customer needs is fundamental to a strong commercial engine, yet many manufacturers use legacy data and opinions rather than hard facts derived from sound research. Manufacturers have many pressing issues that need immediate attention....
by Chip Burnham | Mar 14, 2018
Manufacturers don’t always pay enough attention to marketing their products. There often seems to be more pressing issues, such as production schedules, quality control, and new product development. Resellers and service organizations don’t have to deal with most of...
