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Value Pricing Retains Both Customers and Profits

Your pricing strategy has a direct impact on customer loyalty. Reasonable prices increase customer trust and confidence in your entire organization. If your pricing seems unfair or poorly managed, they lose confidence in you. A solid pricing strategy is fundamental...
5 ideas to help you raise prices

5 ideas to help you raise prices

It’s easy to lower prices. The sales team loves it because they see it as a simple way to create value in the potential customer’s eyes. The marketing team loves it because they can now deliver a “good news” message to the marketplace. And of course, the customers...