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“MarketMD Your Business” Tools, Templates, and Downloads

Our book, “MarketMD Your Manufacturing Business” is filled with practical exercises using simple and effective tools and templates. If you’re reading the book, find the solution chapter you are in and select the correct template for download. If not, feel free to browse our vast collection of marketing and sales tools. Most of the downloads and links below are referenced in our book.

While you do not have to read the book to use the templates, doing so will provide context for each template and better explain how to use each template and what the end results will be. If you have any questions on any of the templates please contact us.

Solution 1: Identify your Best End Markets

Table 1.3:

Pocket Income Comparison Table

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Table 1.5:

Target Market Selection Table

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Solution 2: Uncovering the Voice of the Customer

Table 2.3

Graphing Market Opportunity Map

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Voice of the Customer market opportunity map

How To Video: YouTube Link

6-min.: Graphing the Market Opportunity Map

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Voice of the Customer market opportunity map

VOC Webinar: YouTube Link

30-min.: The entire VOC process

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Solution 3: Create Effective Messaging

Table 3.5:

Barbell Message Creation Exercise

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Table 3.6:

Blue Statements Worksheet

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Solution 4: Generate More Leads

Table 4.5:

Cost Per Lead By Source

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Lead Generation through Integrated Campaigns

Lead Generation Webinar: YouTube Link

37-min.: Lead Generation – Integrated Campaigns

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Solution 5: Nuture Low Quality Leads

Table 5.3 and 5.4:

Nurturing Content Library

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Table 5.6:

Buyer Journey Strategy Table

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Solution 7: Creating Customer Loyalty

Table 7.5:

Customer Interaction Rating Table

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Solution 9: Develop a Rightsized Marketing Budget

Marketing Budget Template

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