by Chip Burnham | Oct 17, 2018
Clearly identifying your customer needs is fundamental to a strong commercial engine, yet many manufacturers use legacy data and opinions rather than hard facts derived from sound research. Manufacturers have many pressing issues that need immediate attention....
by Chip Burnham | Apr 18, 2018
In the past 5 years the acceleration of the digital transformation for manufacturers has been nothing short of awe-inspiring. Every few months advancements in managing big data, connecting equipment through the Internet of Things (IoT), serving customers with...
by Chip Burnham | Jan 30, 2018
You are creating your brand every day, whether you intend to or not. Every piece of information seen in the marketplace contributes to establishing or furthering your brand. To make sure you are sending the right signals to the marketplace, you need to tightly control...
by Chip Burnham | Oct 24, 2017
To be a market leader you need excellent messaging that’s consistent and persuasive. Your messaging reflects your brand, vision, and core culture of your company. Your messaging should move your audience. Your messaging should propel your brand. Messaging must not...
