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Value Pricing Retains Both Customers and Profits

Your pricing strategy has a direct impact on customer loyalty. Reasonable prices increase customer trust and confidence in your entire organization. If your pricing seems unfair or poorly managed, they lose confidence in you. A solid pricing strategy is fundamental...
Voice of the Customer – Needs Research

Voice of the Customer – Needs Research

Clearly identifying your customer needs is fundamental to a strong commercial engine, yet many manufacturers use legacy data and opinions rather than hard facts derived from sound research. Manufacturers have many pressing issues that need immediate attention....
Budgeting Effectively in Marketing

Budgeting Effectively in Marketing

As we approach the last quarter of the year it’s time to start thinking about budgeting. Do you struggle to get the marketing budget needed to generate leads and build brand? If so, you’re not alone. Manufacturing companies tend to spend far less of their revenue...
Lead Generation with an Integrated Campaign

Lead Generation with an Integrated Campaign

An Integrated campaign uses one common messaging theme across many marketing activities to move your target audience to engage with you. Consistency and persistence are important because it takes seven to 13 touches to get someone to engage. In the last blog posting,...
How to Generate Leads When You Need Them Most

How to Generate Leads When You Need Them Most

One of the toughest things to do in business is generating leads when you need them. Your manufacturing company has a baseline number of leads that come in per month. You don’t have to do anything novel and a fairly consistent number of leads dribble in from your...