by Chip Burnham | Mar 14, 2018
Manufacturers don’t always pay enough attention to marketing their products. There often seems to be more pressing issues, such as production schedules, quality control, and new product development. Resellers and service organizations don’t have to deal with most of...
by Chip Burnham | Jan 30, 2018
You are creating your brand every day, whether you intend to or not. Every piece of information seen in the marketplace contributes to establishing or furthering your brand. To make sure you are sending the right signals to the marketplace, you need to tightly control...
