by Chip Burnham | Oct 17, 2018
Clearly identifying your customer needs is fundamental to a strong commercial engine, yet many manufacturers use legacy data and opinions rather than hard facts derived from sound research. Manufacturers have many pressing issues that need immediate attention....
by Chip Burnham | Aug 22, 2018
As we approach the last quarter of the year it’s time to start thinking about budgeting. Do you struggle to get the marketing budget needed to generate leads and build brand? If so, you’re not alone. Manufacturing companies tend to spend far less of their revenue...
by Chip Burnham | Jun 20, 2018
An Integrated campaign uses one common messaging theme across many marketing activities to move your target audience to engage with you. Consistency and persistence are important because it takes seven to 13 touches to get someone to engage. In the last blog posting,...
by Chip Burnham | May 23, 2018
One of the toughest things to do in business is generating leads when you need them. Your manufacturing company has a baseline number of leads that come in per month. You don’t have to do anything novel and a fairly consistent number of leads dribble in from your...
by Chip Burnham | Feb 28, 2018
Three out of every four respondents to CMI’s B2B content marketing benchmark study of 2016 for North America said in-person events are effective. In fact, face-to-face interaction was the highest–ranked tactic on the list, higher than webinars, case studies, and white...
by Chip Burnham | Oct 24, 2017
To be a market leader you need excellent messaging that’s consistent and persuasive. Your messaging reflects your brand, vision, and core culture of your company. Your messaging should move your audience. Your messaging should propel your brand. Messaging must not...
